Question 1

What is Amazon PPC Management and why is it important?

Accepted Answer

Amazon PPC (Pay-Per-Click) management refers to the process of creating, optimizing, and managing paid advertisements on Amazon. It is crucial for improving product visibility, driving targeted traffic, and increasing sales on the platform.

Question 2

How does your PPC management maximize my advertising budget?

Accepted Answer

We optimize every aspect of your Amazon PPC campaigns to ensure your ad spend is used efficiently. Through continuous keyword optimization, bid adjustments, and advanced targeting strategies, we make sure each click is valuable and drives high-converting traffic.

Question 3

What types of Amazon PPC campaigns do you manage?

Accepted Answer

We manage a wide range of Amazon PPC campaigns including Sponsored Products (product-focused ads that appear in search results and on product detail pages), Sponsored Brands (ads that showcase your brand and multiple products), Sponsored Display (targeted ads that appear on and off Amazon), Video Ads (engaging video content to capture attention), and Amazon DSP (advanced programmatic advertising for broader reach).

Question 4

How do you choose which keywords to target?

Accepted Answer

We perform thorough keyword research using a combination of tools like Helium10, market analysis, and competitor insights. Keywords are continuously refined and optimized to ensure your ads appear for relevant searches, driving traffic and conversions.

Question 5

What reporting do I get?

Accepted Answer

We provide regular performance reports that cover key metrics such as click-through rates (CTR), ACoS (Advertising Cost of Sales), conversion rates, and overall sales growth. Reports are tailored to highlight campaign performance, identify opportunities for improvement, and keep you informed on how your advertising spend is contributing to your business goals.

Question 6

Do Glance Peak help protect my brand in ads?

Accepted Answer

Yes, brand protection is a priority for us. We ensure your ads do not appear alongside competitors or in areas that could dilute your brand's image. We also monitor for any unauthorized sellers using your brand in their ads and take steps to resolve any issues, ensuring your brand’s integrity remains intact.

Question 7

How do Glance Peak stay ahead of changes in Amazon advertising?

Accepted Answer

The Amazon advertising landscape is constantly evolving, and we stay on top of these changes through continuous learning and testing. Our team regularly monitors updates from Amazon, industry trends, and new ad features to ensure our strategies remain cutting-edge. We adapt quickly to new features, ensuring your campaigns stay competitive and effective.

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